University of Cambridge > Talks.cam > Isaac Newton Institute Seminar Series > Perspectives on user needs for academic, government and commercial data

Perspectives on user needs for academic, government and commercial data

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DLAW01 - 'Data linkage and anonymisation: setting the agenda'

This session will explore a brief history of commercial applications of large data sets in marketing, retailing and consumer targeting.
It will investigate the implications of new data sets, how anonymisation may be achieved and what commercial business is considering with new open data standards


This talk is part of the Isaac Newton Institute Seminar Series series.

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