University of Cambridge > Talks.cam > Optimization and Incentives Seminar > The diffusion of trends on social networks.

The diffusion of trends on social networks.

Add to your list(s) Download to your calendar using vCal

If you have a question about this talk, please contact Neil Walton.

Models of influence spread have been studied in a number of domains, including the effect of ‘word of mouth’ in the promotion of new products or the diffusion of technologies. A social network can be represented by a graph where the nodes are individuals and the edges indicate a form of social relationship. The flow of influence through a network can be thought of as an increasing process of active nodes: as individuals become aware of new trend, they have the potential to pass them on to their neighbours. We will present a mathematical model of the dynamics of cascading behaviours on general networks and analyse the outcome of such processes.

This talk is part of the Optimization and Incentives Seminar series.

Tell a friend about this talk:

This talk is included in these lists:

Note that ex-directory lists are not shown.

 

© 2006-2019 Talks.cam, University of Cambridge. Contact Us | Help and Documentation | Privacy and Publicity