Can mobile phones help people quit smoking?

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• Dr. Felix Naughton, Senior Lecturer in Health Psychology, University of East Anglia
• Friday 10 February 2017, 17:45-19:10
• Wolfson College, Gatsby Room.

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Mobile health (mHealth) interventions have become the most accessible type of behaviour change support worldwide. Four out of five UK adults now own a smartphone and over half of smartphone owners in developed countries are estimated to have downloaded at least one health app. While these types of interventions are typically very low cost, the vast majority of available mHealth interventions are not evidence based or even evidence informed. Therefore, we cannot assume they are doing much, if any, good, or worse, they may be doing harm. Therefore, for a cash-strapped health service to invest in such interventions, (cost) effectiveness needs to be demonstrated. My talk will focus on the development and evaluation of several theory guided, automated, interactive and individually tailored smoking cessation mHealth interventions. This will include SMS text messaging systems (MiQuit and iQuit) and the world’s first context aware smoking cessation smartphone app (Q Sense).

This talk is part of the Wolfson College Science Society series.

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