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Innovation in Emerging Markets

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Innovation, once the preserve of the advanced economies, is now being increasingly done in emerging markets like China and India. While the first wave of such innovation in emerging markets involved developing products and services inspired by the advanced economies for commercialisation in those economies, the next wave of such innovation is increasingly inspired by the local emerging market context for commercialisation in emerging and developed economies alike. India, in particular, is becoming a lab for large multinational and domestic Indian companies as well as social entrepreneurs in which to develop affordable and sustainable products, services and business models in key areas such as financial services, energy, healthcare and education. I will discuss this phenomenon in my talk with an emphasis on examples of firms and innovations including the role of universities in the process.

Jaideep Prabhu is Jawaharlal Nehru Professor of Indian Business and Enterprise and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. He has held positions at Imperial College London, Tilburg University (the Netherlands) and UCLA . He has a BTech degree from IIT Delhi, and a PhD from the University of Southern California.

Jaideep’s research interests are in marketing, innovation, strategy and international business. His current research is mainly on the globalization of innovation, and the role of emerging economies in this process. He is particularly interested in how multinationals and domestic firms are using emerging markets like India as a lab to do affordable and sustainable innovation for global application.

He has published in and is on the editorial board of leading international journals such as the Journal of Marketing and the International Journal of Research in Marketing. He has consulted for the UK Government’s Department of Trade and Industry and has taught and consulted with executives from ABN Amro, Bertelsmann AG, BP, BT, EDS , IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone and Xerox among other companies, in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US. He has appeared on BBC News24 and his work has been profiled in BusinessWeek, The Economic Times, The Economist, The Financial Times, Le Monde, MIT Sloan Management Review, The New York Times and The Times.

This talk is part of the Computer Laboratory Digital Technology Group (DTG) Meetings series.

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