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Using maths and computer science to understand customer behaviour and deliver relevant services

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The customer science company dunnhumby, uses advanced statistics, mathematics and computer science to investigate the behaviours of hundreds of millions of shoppers around the world. They work with household names, including Tesco, Coca-Cola, Mars, Unilever, Macys and others around the globe. Hear about their philosophy and approach, especially their ever-increasing focus on advanced methods to perform predictions using “big data” in a “real time” environment.

This talk is part of the CMS Seminars from business and industry series.

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