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China Digital Marketing Workshop

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The Chinese Weekly, one of Pembroke’s Corporate Partners, holds an annual media presentation as part of their China Digital Marketing Workshop Programme. This year, the Chinese Weekly, together with the British Council have invited three founders from China’s leading technology companies to provide first-hand information about the China digital market. The topics will include SEO (Search Engine Optimization), Big Data and British Universities’ digital performance in China market etc.

The event will feature four presentations, with the opportunity for the audience to ask questions. It is open to everyone who studies or works in Cambridge,


Ms May Huang Assistant Director Education Marketing, British Council China May has 8 years of experience in education, marketing and digital consultancy, with a focus on digital project development and management. May has grown the British Council’s digital reach in China from a few hundred thousand in 2010 to more than 6 million in 2014. Over the past two years, May has delivered workshops on China’s Internet market and social media channels across the UK to share her insights.

Dr Lu Gang Founder & Chief-Editor of TechNode Dr Lu is the founder and CEO of TechNode, China’s leading tech media organisation covering the technology sector and start-ups. Dr Lu is one of China’s most influential tech bloggers on the global Internet industry, and the former Asia Business Development Director of, the world’s leading personalised homepage and widget technology provider. Dr Lu has a PhD in wireless communications from the University of Sheffield.

Mr Allen Qu Founder & CEO , Netconcepts China Allen Qu is the Founder & CEO of Netconcepts China, one of the leading search and online marketing solution providers in China. Allen is also the Guest Professor of Online Marketing Master Degree at Beihang University, Special Adviser at Baidu College and Chairman at Global Cross-border E-Commerce Association. Allen has worked with world-leading companies in Greater China, US, UK, Australia, New Zealand and Japan markets for improving their search and online marketing performances. Allen’s expertise includes search engine optimization, search engine marketing, social media marketing, data analysis and mobile marketing etc.

Mr Eason Wang Marketing Director, 51offer Eason Wang has more than 10 years’ experience in the education and internet sector, with a focus on social media marketing, internet marketing and product-oriented marketing. Through his experience of marketing based on big data analysis at, Eason has gained first-hand insights into the decision-making behaviour of Chinese students on overseas studies and professional expertise in applying decision-making psychology to digital marketing. Eason graduated from Shanghai Jiaotong University with a master’s degree in education research.

This talk is part of the Pembroke College Corporate Partnership Talks series.

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