Competing and Co-existing Business Models for EV: Lessons from International Case Studies

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• Claire Weiller; Amy Shang. IfM
• Friday 21 February 2014, 10:00-10:45
• Seminar Room 2, Alan Reece Building Institute for Manufacturing (IfM), 17 Charles Babbage Road, Cambridge CB3 0FS.

If you have a question about this talk, please contact Yongjiang Shi.

Claire Weiller and Amy Shang are going to present their co-authored paper on business models in electric vehicle (EV) industry. Claire and Amy are PhD students in Cambridge Service Alliance and Centre for International Manufacturing. Both of them are working in the EV industry but from different perspectives.

Their co-authored paper presents four innovative business models that are being developed in three countries to support the commercialisation of electric vehicles (EV). Using an original business model framework and interviews with EV company founders and directors, we analyse partnership strategies along the EV value chain (France and US) and the coexistence of competing business models (China). Findings emphasise the importance of designing flexible business models and leveraging resources and inter-industry partnerships in the emerging EV ecosystem. The results provide practical recommendations for industrial players and insights for policy-makers.

This talk is part of the Manufacturing Research Forum series.

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• Seminar Room 2, Alan Reece Building Institute for Manufacturing (IfM), 17 Charles Babbage Road, Cambridge CB3 0FS
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