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Challenges of big data personalisation

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If you have a question about this talk, please contact Negar nm537; Marwa mmam3; Jingjing js2036.

The amount of data we need to deal with in the modern world is growing rapidly as an increasing number of people become connected and are able to produce and publish content. Access to raw data is also easier than ever but it is becoming increasingly challenging for providers to serve useful information to their customers. In the early days of the web it was relatively straightforward to aggregate and present everything that was out there, with ranking and prioritisation of the most useful results coming shortly thereafter. It is now becoming clear that this is not enough and personalisation of the web experience is pursued as one possible way of coping. The notion of a ‘signed in’ experience, tailored to your personal needs, is becoming the focus of many digital companies including the most powerful Silicon Valley players. This talk aims to analyse the problem, the state-of-the-art solutions and the involved challenges including privacy and trust concerns of the public.

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