New evidence on consumers’ willingness to pay for privacy

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• Sören Preibusch (University of Cambridge)
• Tuesday 01 May 2012, 16:15-17:15
• Lecture Theatre 2, Computer Laboratory, William Gates Building.

If you have a question about this talk, please contact Wei Ming Khoo.

How do the differences in data collection and processing between competing online retailers influence consumers’ purchasing decisions? Are online shoppers willing to pay extra for better privacy and can companies monetise good privacy practices? I will report on evidence from the largest experiment to date into behavioural privacy economics.

This talk is part of the Computer Laboratory Security Seminar series.

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• All Talks (aka the CURE list)
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• Computer Laboratory Security Seminar
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• Interested Talks
• Lecture Theatre 2, Computer Laboratory, William Gates Building
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