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The Art of Corporate Storytelling

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Steve Clayton is Editor of the Next at Microsoft blog, resident Microsoft storyteller and manages Microsoft’s ‘owned’ corporate media platforms. In this role, Steve works with teams across Microsoft to tell the story of Microsoft via Microsoft News Center, Twitter, Facebook and YouTube and was the architect of the acclaimed “88 Acres” story that heralded a new direction for Microsoft’s corporate storytelling. In this talk, Steve will give his thoughts on why storytelling is such a hot topic, what Microsoft’s approach is and offer thoughts on how we can all be better storytellers.

This talk is part of the Microsoft Research Cambridge, public talks series.

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