So what’s your technology actually worth?

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• Clare Farrukh, Senior Research Associate, Institute for Manufacturing
• Friday 20 March 2015, 12:00-14:00
• Cambridge University Engineering Department, Lecture Room 6.

If you have a question about this talk, please contact Jo Griffiths.

To get industrial support at any stage in your career you need a clear grasp of what value your research might deliver. How do you go about estimating this? How might value be different for different companies? Where do you start – technology or industry?

Clare Farrukh will describe a structured process and the key questions to address in estimating the value of your technology and how to position this in the eyes of an industrial partner. Come along to find out the important issues and how to address them.

Friday 20 March, with lunch at 12:00, proceedings start at 12:30, informal Q&A from 13:30 to 14:00

Lecture Room 6, Engineering Department, Trumpington St.

To attend, please contact Jo Griffiths (jo.griffiths@eng.cam.ac.uk), telling her also of any dietary requirements.

Clare is a Senior Research Fellow in the Centre for Technology Management and has spent many years researching better ways of initiating and conducting technical / commercial discussions.

In our April seminar, Nicky Athanassopoulou will extend this theme by describing how to work with industry to map out the strategic implications of adopting your technology, building on the answers you will have explored in this seminar. So come along to both and equip yourself with the tools to describe your value to industry.

This talk is part of the Collaboration Skills Initiative series.

This talk is included in these lists:

• Cambridge University Engineering Department, Lecture Room 6
• Cambridge talks
• Centre for Smart Infrastructure & Construction
• Collaboration Skills Initiative
• IfM Seminars
• Interested Talks
• Trust & Technology Initiative - interesting events

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