The place to be? At the nexus of psychology and geography

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• Friedrich Goetz (University of British Columbia)
• Monday 17 March 2025, 15:00-16:00
• Ground Floor Lecture Theatre, Department of Psychology, Downing Site, Cambridge.

If you have a question about this talk, please contact Yara Kyrychenko.

Nobody lives in a vacuum. Whoever we are and wherever we go, every second of our existence is spent in a physical and sociocultural environment that we inevitably interact with. Building on this simple fact of life, in the present talk I argue that geography is foundational to psychology and that to understand who we are we need to understand where we are. To support this claim, I introduce a new conceptual framework to systematise and guide research at the intersection of psychology and geography. I then present original empirical findings that speak to three broad questions: 1) how do places differ psychologically? 2) why do places differ psychologically? and 3) what do these differences mean for individuals and the places in which they live? To address these questions, in my lab I combine large-scale geo-tagged personality datasets with diverse real-world behavioral outcomes and ecological indicators (e.g., housing prices, personal financial records, patent production rates) across multiple countries (e.g., India, Japan, USA ) and spatial levels (e.g., states, cities). Among other results, this work 1) demonstrates systematic regional variation in Big Five personality traits, cultural tightness, courage, and loneliness, 2) identifies various ecological, sociocultural, and economic factors that may contribute to geographical psychological differences, and 3) shows how regional psychological differences may contribute to outcomes as diverse as divorce rates, political conservatism, and individual spending. In the current talk, I present a whistle-stop tour of this program of research that highlights some of its most compelling and vexing results. I conclude with personal reflections on doing research at the nexus of psychology and geography and a list of resources for interested researchers and practitioners.

This talk is part of the Social Psychology Seminar Series (SPSS) series.

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