University of Cambridge > Talks.cam > Computer Laboratory Systems Research Group Seminar > Characterization of Professional Users Behavior in Major Online Social Networks

Characterization of Professional Users Behavior in Major Online Social Networks

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Online Social Networks (OSNs) are being intensively used by professional users (e.g., companies, politician, athletes, celebrities, etc) in order to interact with a huge number of regular users (their followers) with different purposes (marketing campaigns, customer feedback, public reputation, etc). Hence, due to the large catalog of existing OSNs, professional users usually count with OSN accounts in different systems. This study focus is analyzing the behavior of professional users across three most popular OSNs, Facebook, Twitter and Google+ and it aims to answer two interesting questions:

i) whether professional users publish the same information across their OSN accounts, or actually they use different OSNs in a different manner?

ii) is there any global strategy that professional users in different sectors (e.g., Cars companies, Clothing companies, Politician, etc.) are following across different OSNs?

This talk is part of the Computer Laboratory Systems Research Group Seminar series.

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