Competitive Contagion in Networks
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If you have a question about this talk, please contact David Greaves.
There has been a growing interest, over the past few years, in studying
models of competing products/opinions on social networks. The question of interest is what is the impact of the first adopters of a product on the
outcome of a series of adoption by other nodes in the system influenced by those initial nodes. More precisely, the decision of a node to adopt a product is influenced by the behaviour of its neighbours in the social network. This raises challenging and intriguing mathematical, algorithmic
and game theoretic questions. In this talk, I will present an overview of
recent developments in this topic.
This talk is part of the Wednesday Seminars - Department of Computer Science and Technology series.
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