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Aviva’s Algorithmic Decision Agent

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Aviva’s looks to leverage its vast data resources to drive world class customer data science into action. Dr Rumble works has been working in the Personalisation workstream and has been heavily involved in the development of ADA , Aviva’s Algorithmic decision agent, a customer first AI that is powering hyper personalised marketing. ADA is a supervised machine learning model ensemble that utilises Aviva’s Customer data and XGBoosting methods to provide predicitions of our customer’s next best actions. Damian will be discussing the technical development of the model and how his team tackled a number of challenges they faced in building and deploying the model.

This talk is part of the Data Intensive Science Seminar Series series.

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