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CfEL's Enterprise Tuesday 2011/2012: Mindsets and Motivations

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Two founders and serial entrepreneurs worth millions and making products that are changing the world. Andy Hopper and Richard Green will talk about entrepreneurial mindsets and motivations – what drove them to take university technology and turn it into a global business success story. The session on 1st November will provide an overview of entrepreneurship as a process and method using the example of their company, Ubisense – a start up that went from an early stage idea to being a real venture.

When? 1st November 2011. Registration is from 18:00. The lecture starts at 18:30. Networking from 20:00. Refreshments are provided.

Where? University of Cambridge Department of Engineering, LT0 , Trumpington Street, Cambridge

Registration Please register online at

About Ubisense

Ubisense, now the market leader of location solutions, delivers mission-critical enterprise asset tracking and geospatial systems for over 500 customers around the world and a dedicated staff of over 100 people delivering solutions. Customers include: BMW , Airbus, Aston Martin, Caterpillar, Metro Transit, US Army, POSCO , NAM as well as other FTSE 100 and Fortune 500 companies.

Guest speakers:

Andy Hopper has pursued academic and industrial careers in parallel. In the academic career he has worked in the Computer Laboratory and the Department of Engineering at Cambridge. In the industrial career he has worked in senior roles for multinational companies and also co-founded a dozen spin-outs and start-ups, two of which floated on stock markets. He is currently chairman of RealVNC, Ubisense and Adventiq.

Richard Green studied Mechanical Engineering at Trent and Fluid Dynamics at Loughborough, but in 1983, attracted to the CAD field, he joined Cambridge Interactive Systems. Richard and seven colleagues then saw a gap in the market for geographic information systems and set up Smallworld. Initially funded out of their own pockets, they produced a market research study which they sold to competitors and which also helped them identify their early market. Richard has been involved in numerous acquisitions of later stage technology companies. He is currently involved in two Cambridge-based software companies and serves on the board of an Indian software company.

For further information about the Enterprise Tuesday series, please see

This talk is part of the CfEL's Enterprise Tuesday 2011/2012 series.

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