University of Cambridge > > Pembroke College Corporate Partnership Talks > Creativity and Commerce: Making the relationship work

Creativity and Commerce: Making the relationship work

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  • UserDr Ivan Boyd, Head of Business Engagement and Operations, BT Innovation and Design
  • ClockWednesday 12 May 2010, 17:00-18:30
  • HouseNihon Room, Pembroke College.

If you have a question about this talk, please contact Jane Moorman.

Please contact Jane Moorman,, if you wish to attend.

Research is viewed as a long term, high risk investment which even if successful has no guarantee of business adoption.

Investment in a commercial environment is dominated by low risk/rapid return projects.

Creativity and commerce are interdependent and inextricably linked. A good understanding of the challenges and opportunities in the commercial environment should motivate and direct research. Research should help direct, substantiate and inspire the future business direction.

The relationship will be discussed and explored using case studies from BT over recent years.

This talk is part of the Pembroke College Corporate Partnership Talks series.

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