Psychology and design

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• Daniel Johnson (SRA from the EDC inclusive design group)
• Wednesday 19 November 2008, 16:30-17:40
• Meeting Rooms 1A+1B, (off the Oatly Lab), 2nd Floor, Engineering Department.

If you have a question about this talk, please contact Thomas Jun.

The aim of this seminar is to introduce applications of psychology to design.

Discussion will cover recent projects that have employed knowledge of psychology as a means of improving the design of products and interfaces. Firstly, the value of a capability database for informing Inclusive Design will be covered, and the challenges inherent in building such a database will be explored. Secondly, the media equation (the notion that people often treat computers as though they were human) will be described and examples will be provided of the way in which people’s social and natural reactions to computers and digital interfaces can inform design. Finally, time permitting, a very brief exploration will be undertaken of how mood can impact on a person’s experience of a product and how this might inform design.

This talk is part of the Engineering Design Centre series.

This talk is included in these lists:

• All Talks (aka the CURE list)
• Civil Engineering Talks
• Engineering Design Centre
• Meeting Rooms 1A+1B, (off the Oatly Lab), 2nd Floor, Engineering Department
• School of Technology

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