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TEG Seminar Series 2007: Professor David Evans

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We are delighted to announce that the first of this term’s Technology Enterprise Group seminars will be given by David S. Evans, Lecturer at University of Chicago Law School, Founder of Market Platform Dynamics, and Managing Director of Global Competition Policy Practice and Vice Chairman of LECG Europe. The details of his talk are as follows:

Title: “Catalysts and The New Economics of Business”

Date: Wednesday 9th May Time: 14:00 – 15:00 Location: Seminar Room A, Institute for Manufacturing, Mill Lane, Cambridge. Click here for map

It would be very helpful if you could send me an email to let me know if you plan to attend this event so that we can prepare enough handouts.

Abstract: Some of the world’s most influential businesses are catalysts – businesses that unleash the hidden value that comes from getting different groups of customers together on the same platform and allowing them to interact. Think Lloyds of London, Hearst Newspapers, Microsoft – or even the Mall of America – each owe their source of profits to a business model that makes it easy for buyers and sellers, readers and advertisers, developers and users and shoppers and merchants to get together and do business.

Catalyst Code is based on the discovery that many of the world’s most important businesses operate this way. In his presentation, David Evans will describe the strategic principles used by innovators such as Google, eBay, and the New York Stock Exchange (NYSE) to create value for their customers and shareholders. Rooted in a new body of economic research, he will explain how catalysts must defy traditional business wisdom to innovate and profit. For example, he will refute the “network effects” strategy that many of the late 90’s dotcomers followed to their demise. Instead, drawing from new research, analysis and interviews with catalyst businesses, Evans will explain how catalysts must engineer business models, and design and price their products so that the platform is attractive for its customers to join.

Biography: David S. Evans is the founder of Market Platform Dynamics (MPD), a strategic consulting firm that helps catalysts develop profitable product, customer and business strategies, and a leading global authority on complex business strategy and business models. He is based in Boston and London and advises companies in the United States, Europe, and Asia.

With over 25 years of experience working with foremost organizations in the payment card, software, telecommunications, and digital media businesses, David consults regularly with companies on how to design business models that unleash the hidden value associated with getting multiple customer groups together on the same platform. He does this by applying recent discoveries about what makes these complex companies profitable and engaging boards and leadership teams of premier companies in the development of strategies rooted in these cutting-edge economic principles.

David, along with his long time collaborator, Dick Schmalensee, are among the early pioneers on the economic science that informs the design of business models, pricing and incentive structures and product features for multi-sided businesses. This body of work is the underpinning of his latest book Catalyst Code: The Secrets Behind the World’s Most Dynamic Companies.

David is also considered a global authority in the field of competition policy. He chairs the global antitrust practice for LECG which is a multi-national expert services firm. He is also Executive Director of the Jevons Institute for Competition Law and Economics, and Visiting Professor, at the University College London and a Lecturer at the University of Chicago Law School. He chairs the editorial board of Competition Policy International.

David has co-authored several books with Dick Schmalensee. Paying with Plastic: The Digital Revolution in Buying and Borrowing (The MIT Press, 2005) has been called the “definitive source on the payment card industry.” Most recently, he was a co-author of Invisible Engines: How Software Platforms Drive Innovation and Transform Industries (The MIT Press, 2006), which tells the story of the most vibrant software engines of all times, and was recently awarded the American Publishing Association’s award for Best Business Book.

David has B.A., M.A., and Ph.D. degrees, all in economics, from the University of Chicago.

Organisers: Thomas M. Bohné and Paul P. Hwang

This talk is part of the Technology Enterprise Group (TEG) Seminar Series series.

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