Value From Hedonic Experience and Engagement
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Recognizing that value involves experiencing pleasure or pain is critical to understanding the psychology of value. But hedonic experience is not enough. I will present a new theory which proposes that strength of engagement also contributes to experienced value through its contribution to the experience of motivational force—an experience of the intensity of the force of attraction to or repulsion from the value target. The subjective pleasure/pain properties of a value target influence strength of engagement, but there are factors separate from the hedonic properties of the value target that also influence engagement strength and thus contribute to the value experience of attraction or repulsion. These additional sources of engagement strength include using the right or proper means of goal pursuit, opposing something that interferes with the goal pursuit, experiencing an upcoming event, which is relevant to the current goal pursuit, as real because of its high expressed likelihood, and regulatory fit between the orientation and manner of goal pursuit.
This talk is part of the Social Psychology Seminar Series (SPSS) series.
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Friday 01 June 2012, 13:00-14:00