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New evidence on consumers’ willingness to pay for privacy
If you have a question about this talk, please contact Wei Ming Khoo.
How do the differences in data collection and processing between competing online retailers influence consumers’ purchasing decisions? Are online shoppers willing to pay extra for better privacy and can companies monetise good privacy practices? I will report on evidence from the largest experiment to date into behavioural privacy economics.
This talk is part of the Computer Laboratory Security Seminar series.
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Other listsCambridge Network Sales & Marketing SIG Marshall Lecture Cambridge Epigenetics Club
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