|COOKIES: By using this website you agree that we can place Google Analytics Cookies on your device for performance monitoring.|
I Am, Therefore I Buy - Measuring How Personality Influences Consumer Preferences in a Digital Age
If you have a question about this talk, please contact Megan Sim.
“Marketing 2.0” symbolises a two-way exchange of information between consumers and a brand. Driven by the increasing commoditisation of information and the big shifts in consumer behaviour, marketers today must explore novel ways of leveraging consumer information. One such source of information is consumer personality. This talk will demonstrate how LikeAudience (a breakthrough research and marketing tool developed in Cambridge) provides a daring, new approach that unites Big Five personality trait scores and consumer preferences. Specifically, LikeAudience produces detailed psycho-demographic profiles of brands and products that consumers “Like” on Facebook. Drawing on examples from the car and software industry, this talk will address how LikeAudience can reach insightful conclusions on online and offline consumer preferences. The implications for marketers, consumers and psychologists are also explored in this talk.
This talk is part of the Social and Developmental Psychology (SDP) Seminar Series series.
This talk is included in these lists:
Note that ex-directory lists are not shown.
Other listsVisual Constructions of South Asia (2014-15) Evolution Ver Heyden de Lancey Lectures
Other talksMicrobiota-host interplay in the intestine and its impact on health and disease Multilevel sequential Monte Carlo Samplers. Making Shale Oil and Gas Production Safer and More Efficient PREMIER: PRobabilistic Error-correction using Markov Inference in Errored Reads Generalised Multinomial Logit with Posterior Analysis: Exploring Willingness-to-Pay for Grid Resilience Big Data in Medicine: Exemplars and Opportunities in Data Science