|COOKIES: By using this website you agree that we can place Google Analytics Cookies on your device for performance monitoring.|
I Am, Therefore I Buy - Measuring How Personality Influences Consumer Preferences in a Digital Age
If you have a question about this talk, please contact Megan Sim.
“Marketing 2.0” symbolises a two-way exchange of information between consumers and a brand. Driven by the increasing commoditisation of information and the big shifts in consumer behaviour, marketers today must explore novel ways of leveraging consumer information. One such source of information is consumer personality. This talk will demonstrate how LikeAudience (a breakthrough research and marketing tool developed in Cambridge) provides a daring, new approach that unites Big Five personality trait scores and consumer preferences. Specifically, LikeAudience produces detailed psycho-demographic profiles of brands and products that consumers “Like” on Facebook. Drawing on examples from the car and software industry, this talk will address how LikeAudience can reach insightful conclusions on online and offline consumer preferences. The implications for marketers, consumers and psychologists are also explored in this talk.
This talk is part of the Social and Developmental Psychology (SDP) Seminar Series series.
This talk is included in these lists:
Note that ex-directory lists are not shown.
Other listsSJC Regular Seminars Sir Brian Pippard Memorial Meeting Cambridge University Behavioural Economics Society
Other talksTumour natural history, structure and nomenclature How on Earth? Welcome to a Post-Growth, Not-For-Profit World Prof Mamas Mamas - title TBC State, religious institution and community: Conservation and stigmatized slaughter in pastoral societies in the Himalayas South Africa and the Politics of African Polygamy Frugal Innovation: How to Do More (and Better) with Less