Strategic Climate Change Communication: The Questions Few are Asking

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• Matthew Goldberg (Yale University)
• Wednesday 14 May 2025, 15:00-16:00
• Online.

If you have a question about this talk, please contact Miriam Remshard.

Climate change is an urgent threat to the people and places we love. Solutions to climate change exist, but we are held back by the lack of public and political will to successfully address the issue. Put simply, the primary barriers are social and psychological in nature. In this presentation, Dr. Matthew Goldberg discusses critical yet often overlooked questions that shape climate communication: Do effective messages convince more people (i.e., breadth), or convince people to a large degree (i.e., depth)? How does message testing help us make strategic gains? And how does self-report data help us better predict real-world outcomes? Drawing on insights from his latest research, Dr. Goldberg will discuss how researchers and practitioners can use social scientific research to ask better questions, understand strategic tradeoffs, and get more out of their climate change communication efforts.

This talk is part of the Social Psychology Seminar Series (SPSS) series.

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