For better or worse: The role of social identity in the Pandemic

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• Dr Jay van Bavel (NYU)
• Wednesday 05 May 2021, 16:00-17:00
• via zoom .

If you have a question about this talk, please contact David Young.

We are in the midst of one of the greatest global health crises in the past century. In the absence of a vaccine, the major public health response has required massive collective behavior change—especially at the national level. In this talk, I will present several recent studies on the role of social identity in the coronavirus pandemic. I will illustrate how social identity can both facilitate and impair collective action. These studies will draw on the movement of millions of cell phones tracking human mobility in the US during the early stages of the pandemic as well as an international sample of health intentions in 67 countries. Together, these studies clarify how social identity might be leveraged effectively for global public health.

Jay Van Bavel is Associate Professor of Psychology & Neural Science at New York University and Director of the Social Identity and Morality Lab.

Zoom link available here: https://www.psychol.cam.ac.uk/study/current-postgraduates/spss-joining-details

This talk is part of the Social Psychology Seminar Series (SPSS) series.

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