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Rethinking public health using behavioural science - Behavioural Insights Team

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If you have a question about this talk, please contact Dr Adam Coutts.

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Seminar series: ‘The challenges of experimental government’. Department of Sociology. Funding kindly provided by the Health Foundation.

In the third seminar of the series we are pleased to welcome Dr Michael Hallsworth, Director of Health and Tax at the Behavioural Insights Team (BIT) who will be talking about the work of BIT and how public health interventions can use behavioural science to improve individual and population health outcomes.

5pm: Cripps Auditorium, Magdalene College

Randomised Control Trials, behavioural insights and ‘nudge’ style policy interventions have become popular in government, development policy, academia and business. There is, however, a lack of information and evidence on the challenges of setting up and implementing these complex social interventions and experimental evaluations particularly documenting when things go wrong and why. This seminar series brings together leading academics and policy makers to provide case studies and field stories of how to design and implement social policy experiments.

Details of BIT can be found at:

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