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Bridging the Physical-Digital Divide

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Bridging the gap between Industrial and Interaction Design to develop better products and services for the physical-digital age

In a future where digital services and physical products come together, it seems like the tech community is having the greatest influence on our world. In some ways, this is great, but we seem to have forgotten those designers with the talent for crafting physical forms that can fit into our hands, our homes and our lives. For a future Internet of Things we need to better engage Industrial Designers in what we do. This talk will explore how we do that.

About Jason

Jason Mesut is Head of User Experience at Plan Strategic, a Product Strategy consultancy that helps companies work out what to do next. He advises traditional physical product-based companies on how to embrace digital services, and for digital services companies how to better embrace physical products. Jason’s been a frustrated physical product designer ever since he completed his degree course in Industrial Design and jumped into the amateur world of digital. Over thirteen years, he’s seen the digital industry and his own career grow at exponential rates, while his talented Industrial Design friends and classmates plugged away at designing ‘real’ objects with very little recognition or reward. Through this time, Jason has worked at a management consultancy, in-house at a classic bricks and mortar organisation that went digital, as well as working through the ranks at a mix of respected UCD , digital, brand and marketing agencies.

This talk is part of the Cambridge Usability Group series.

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