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Enterprise Tuesday 2012 - 2013: Spotting Market Needs

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How do you actually spot needs, markets and customers? Having heard about ‘opportunity recognition’ and about ‘mindsets and motivations’ from two of the hottest companies in Cambridge earlier in the series – one from high tech and one from biotech – you now have an opportunity to apply what you have discovered and learned from these sessions.

Cambridge Enterprise Ltd is the key organisation for the commercialisation of University of Cambridge research. Bearing in mind that the University has contributed to some of the most exciting science innovations and technologies which in turn have led to blockbuster companies and industries, we can look forward to an animated evening.

The intention is to present some current technologies which are in the very nascent stages of commercialisation and ask the audience to participate in predicting market need, value proposition and how the early stages might be developed.

Guest Speakers:

• Dr Tony Raven, CEO , Cambridge Enterprise

• Shirley Jamieson, Head of Marketing, Cambridge Enterprise

• Dr Andrea Cantone, Senior Technology Associate, Cambridge Enterprise

What you will get from this session? It’s a chance to find out about the latest ideas and innovations coming out of the University. It’s an opportunity to test methodologies for identifying market readiness, to engage in venture-creation conversations with your fellow attendees and to aid potential student projects later in the year.

Interested? Please register at

Registration is from 18:00. The lecture starts at 18:30 followed by networking from 20:00.

Enterprise Tuesday is a series of FREE evening lectures and networking sessions managed and delivered by the Centre for Entrepreneurial Learning (CfEL), based at the University of Cambridge’s Judge Business School.

This talk is part of the Enterprise Tuesday 2012/2013 series.

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