Online Personality Trends in Love and Friends - A Big-Five Facebook Study

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• Koen De Couck, Ghent University
• Tuesday 27 November 2012, 16:00-17:00
• Seminar Room, Department of Psychology, Downing Site, Cambridge.

If you have a question about this talk, please contact Luning Sun.

Are married couples really so similar? Is your choice of partner different from your choice in opposite-sex friends? Using a unique combination of personality scores and Facebook profile information of 145,000 individuals, we estimated the amount of actual personality similarity between different romantic couples. Ratings of personality were assessed using the Facebook application MyPersonality, employing the Big five IPIP scale and different statistical measures of similarity. We benchmarked these trends against the similarity for same and opposite-sex friends and population means. Is personality the deal breaker in romance? Can we use this information in other applications? Find out in this talk.

This talk is part of the Cambridge Psychometrics Centre Seminars series.

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