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RiffStream#Cambridge - ‘Concept to Customer: Connecting Partners and Catalysing Investment’ workshop

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The Centre for Entrepreneurial Learning (CfEL) is supporting entrepreneurs and SME business leaders in the creative industries through an event in Cambridge called ‘Concept to Customer: Connecting Partners & Catalysing Investment’ on 7th June 2012. It is the first in a series of experimental events based on the new RiffStream# methodology for accelerating business creation developed by technology business builder Cartezia. The event is organised by the Creative Industries Knowledge Transfer Network (CIKTN) in conjunction with Cartezia and the Centre for Entrepreneurial Learning (CfEL), University of Cambridge Judge Business School.

What is RiffStream#? Developed by Dr Uday Phadke and Cartezia, RiffStream is a methodology for curating networking events by creating an opportunity to turn project ideas into products/services which can be tested within an environment of potential partners, investors and customers. To read more about the RiffStream# concept visit to find out more.

Our overall aim for the event is to explore new ways of facilitating collaboration across Creative Industries sectors, technologies and with investors. Specifically in the context of generating new projects and partnerships as the basis for delivering innovation and securing funding. The day’s activities will be focussed on the following themes: i) Entertainment, Advertising & e-commerce and ii) Health, Lifestyle & Communities.

Date: Thursday, 7th June 2012

Time: 10:00 start – 17:00 (registration will open at 9:00)

Venue: Cambridge Judge Business School, University of Cambridge, Cambridge CB2 1AG

Register your place at:

The structure of the day will include plenary presentations and panel discussions by leading industry and investment figures who will provide cutting edge insights into our above themes. The second half of the day will include the opportunity for structured networking in relation to our two key themes, specifically the opportunity for SMEs and Creative/Digital Entrepreneurs to showcase project ideas to an audience of potential partners, investors and/or customers (pitches up to 10 minutes). More details about the Cambridge event can be found at

This talk is part of the Entrepreneurship Centre at Cambridge Judge Business School series.

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