Towards a new science of service.

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• Prof. Evert Gummesson, Stockholm University School of Business
• Thursday 11 March 2010, 13:30-14:30
• Lecture Room, Institute for Manufacturing, West Cambridge.

If you have a question about this talk, please contact Chris Pearson.

Progress report from recent research on networks and complexity (many-to-many marketing), and its links to service-dominant logic and service science

This talk is part of the Cambridge Service Alliance Forum series.

This talk is included in these lists:

• All Talks (aka the CURE list)
• Lecture Room, Institute for Manufacturing, West Cambridge

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