Service Design for a Military Jet-Engine: Themes and Implications

Add to your list(s) Download to your calendar using vCal

• Peter Wild - Ifm (University of Cambridge)
• Wednesday 21 January 2009, 16:30-17:30
• Marshall's meeting room (next to EDC loft), Inglis Building, Engineering Department.

If you have a question about this talk, please contact Thomas Jun.

Rolls-Royce is a frequent example of a company that has adapted well to the shift to a service economy. This however, tells us little bout how they go about designing the Service offering for a specific engine, airframe, and customer combination; nor what qualities (such as customer focus and collaboration) are associated with such endeavours. Within the IPAS project the opportunity arose to undertake a study of how Rolls-Royce’s Mission Ready Management Systems Group (MRMS) undertook the creation of the ROCET (RB199 Operational Contract for Engine Transformation) Availability program for the RB199 engine. We present a background and overview of the ROCET programme and its context, as well as the key themes and implications that emerged from the interview data. These include issues such as: the need for customer focus; the need for deep collaboration; the need to fully understand market differences and the need to treat service differently, from but interrelated to products.

This talk is part of the Engineering Design Centre series.

This talk is included in these lists:

• All Talks (aka the CURE list)
• Civil Engineering Talks
• Engineering Design Centre
• Marshall's meeting room (next to EDC loft), Inglis Building, Engineering Department
• School of Technology

Note that ex-directory lists are not shown.