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Beyond rocket surgery: Building a culture of user engagement

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If you have a question about this talk, please contact Michele Ide-Smith.

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For this first meetup in a while we’ll have not one, but 2 speakers: Andy Morris will explain us how he’s organising UX in the short development cycles forced by agile methods, and Steve Krug will talk (remotely, from Boston) about how Andy and his team have practiced – and built on – the usability testing method he described in his book “Rocket Surgery Made Easy”.

Andy’s abstract: Onshape is committed to putting our users at the centre of our Agile design activities. But building a professional 3D CAD application that runs on a web browser is technically challenging, so too are the complex workflows that engineers and designers undertake in their daily work. We are all too aware that working under short development cycles and having so much functionality to validate could create a vicious circle. But how do you make that circle virtuous?

In our research we heard a frustration repeated by many users of other CAD systems: “I asked for enhancements but no one seemed to listen. So I stopped asking”. We doubled down on solving this. Onshape has now created a company-wide culture of early usability testing and integrated support applications to keep our users happy and engaged regardless of location. In this talk I’ll describe the tools and techniques we use as well as how we have built upon “Rocket Surgery Made Easy” to help our developers get more involved in the process of fixing usability problems.

The event is free, but please sign up at

This talk is part of the Cambridge Usability Group series.

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