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“Learning Through Crowdfunding”
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Abstract: We develop a model where reward-based crowdfunding enables firms to obtain a reliable proof of concept early in their production cycle. The information gathered from a subsample of backers through a fixed length pre-selling campaign enables firms to update their beliefs about the preferences of all future consumers. This creates a valuable real option as firms invest only if updated demand is high. Further, such updating mitigates moral hazard: the higher the funds raised, the lower the firms’ incentives to divert them. Our results are consistent with stylized facts and provide new testable implications.
This talk is part of the Cambridge Finance Workshop Series series.
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