Service typology: A classification model for product-service offerings

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• Veronica Martinez, a Senior Research Associate in Cambridge Service Alliance
• Friday 17 April 2015, 10:00-10:45
• Seminar Room 1, IfM, 17 Charles Babbage Road.

If you have a question about this talk, please contact Yongjiang Shi.

“Organisations have been approaching servitisation in an unstructured fashion. This is partially because there is insufficient understanding of the different types of Product-Service offerings. Therefore, a more detailed understanding of Product-Service types might advance the collective knowledge and assist organisations that are considering a servitisation strategy. Current models discuss specific aspects on the basis of few (or sometimes single) dimensions. In this paper, we develop a comprehensive model for classifying traditional and green Product-Service offerings, thus combining business and green offerings in a single model. The paper fosters the introduction of innovative Product-Service Systems as promising business models to address environmental and social challenges. The journal paper could be accessed : http://www.cambridgeservicealliance.org/uploads/downloadfiles/2014%20December_A%20classification%20model%20for%20product-service%20offerings.pdf”.

This talk is part of the Manufacturing Research Forum series.

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