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The Servitization of Manufacturing: Technology Enabled Innovation

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Andy Neely from IfM Cambridge Service Alliance is going to share his research work and thinking in the manufacturing servitization area. The nature of manufacturing is changing. Increasingly manufacturers are offering their customers services and solutions that either enhance or extend their traditional product offerings. Drawing on a variety of research studies completed by the Cambridge Service Alliance, this presentation will address five key questions: (i) what is servitization; (ii) why is it important for manufacturers; (iii) what challenges do manufacturers face as they seek to servitize; (iv) what role does technology play in servitization; and (v) what does the future hold for servitization?

Andy is Founding Director of the Cambridge Service Alliance external link and the Royal Academy of Engineering Professor of Complex Services. He is widely recognized for his work on the servitization of manufacturing, as well as his work on performance measurement and management. Previously he has held appointments at Cranfield University, London Business School, Cambridge University, where he was a Fellow of Churchill College, Nottingham University, where he completed his PhD and British Aerospace. More information about Andy can be found in his IfM web-site: http://www.ifm.eng.cam.ac.uk/people/adn1000/

This talk is part of the Manufacturing Research Forum series.

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