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Distraction and Remediation in British Transmedia Campaigns of the Nineties and Noughties

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For our third seminar of the series, the Cambridge Screen Media Group welcomes guest speaker Dr. Emily Caston of the London College of Communication, University of the Arts. Her talk this evening will focus on ’Distraction and Remediation in British Transmedia Campaigns of the Nineties and Noughties’.

The paper will deal with popular conceptions on ‘origination’ and ‘transmedia’ narrative in screen and social media, with reference to the Best Job in the World campaign, and identify some parallels between the 1960s ‘expanded cinema’, current concepts of remediation, and the work of leading British advertising agencies since the late 1990s (work which has been loosely described in the trade & popular arts press as ‘transmedia’).

As always, it will be followed by a Q&A and the chance to mingle with fellow film enthusiasts over a glass of wine.

Emily Caston is the author of Celluloid Saviours: Angels and Reform Politics in Hollywood Film, which analyses a corpus of US films dating from the silent era that she calls film blanc, looking in particular at the relationship between US reform politics and narratives of redemption in Hollywood film. She is also an award-winning producer of over 200 music videos, TV commercials, dramas and films. Her clients ranged from Madonna, to U2, EMI , Sony, Universal, Warners, BBC , Channel 4, and the Arts Council. The directors she has worked with include Derek Jarman, Spike Jonze, and the Scott family (Ridley, Tony, Jake, Jordan and Luke).

Everyone welcome, no registration required!

This talk is part of the Cambridge Screen Media Group series.

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