Roadmapping for agile strategy - linking technology to business objectives

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• Dr Rob Phaal, Head, Centre for Technology Management, IfM
• Thursday 28 January 2010, 17:30-18:30
• Institute for Manufacturing, 17 Charles Babbage Road, Cambridge.

If you have a question about this talk, please contact Jo Griffiths.

The technology roadmapping approach was originally developed by Motorola more than 30 years ago, as a means for aligning technology programmes with product developments. Since then the method has been adopted widely, at firm and sector levels, adapted to address a range of strategic challenges. This presentation will provide an overview of history and application of the roadmapping approach, including examples. ‘Fast-start’ workshop approaches will be described, which emphasise cross-functional strategic dialogue, decision making and action, providing a light-touch iterative approach for developing strategy.

Refreshments from 17.00 hrs. Presentation 17.30 – 18.30 hrs.

This talk is part of the Manufacturing Thursdays series.

This talk is included in these lists:

• Cambridge talks
• Centre for Smart Infrastructure & Construction
• IfM Seminars
• Institute for Manufacturing, 17 Charles Babbage Road, Cambridge
• Interested Talks
• Manufacturing Thursdays
• Trust & Technology Initiative - interesting events

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