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Fertility Marketing and "Consumer Self-Spectacularisation"

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If you have a question about this talk, please contact Chantal Nowak.

The fourth-wave feminist movement has been celebrated as a revival of feminism that is driven by the power of the Internet and social media to challenge gender inequity. Through a rhetorical deconstruction of customer online testimonials from three American fertility websites I challenge the liberatory claims attached to fourth-wave expression. What emerges through this investigation is the user-generated complicity of consumers who are encouraged to buy into an infertility cure but who also inadvertently compound gendered perceptions of reproductive health.

This talk is part of the ReproSoc series.

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