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Food marketing regulation and childhood obesity prevention

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Over the last twenty years, a range of studies have established that food marketing affects children’s consumption preferences and purchase requests. However, in stark contrast with what has happened for tobacco products, public authorities in the UK, in Europe and beyond have been extremely reluctant to restrict the marketing of food high in fat, sugar and salt, preferring to rely instead on the self-regulatory commitments or ‘pledges’ of food industry operators. This reluctance to impose legally binding restrictions on food marketing, particularly to children, raises a range of questions which this talk proposes to focus on.

This talk is part of the MRC Epidemiology and CEDAR Seminars series.

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