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Social Marketing: Evolution of a unique approach to addressing public health in the developing world

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If you have a question about this talk, please contact Natalia Molina.

Douglas Call will be speaking about his career journey, and how it brought him to his current position at PSI . He will also discuss how PSI applies marketing to public health issues, from HIV to Malaria.

Douglas works for PSI , a global health non-profit, which is notable for using strategies such as franchising more commonly found in the private sector. They were founded in 1970 to improve reproductive health using commercial marketing strategies. For its first 15 years, PSI worked mostly in family planning (hence the name Population Services International). In 1985, it started promoting oral rehydration therapy. PSI ’s first HIV prevention project — which promoted abstinence, fidelity and condoms — began in 1988. PSI added malaria and safe water to its portfolio in the 1990s and tuberculosis in 2004.

As managing director for PSI /Europe, Douglas oversees PSI ’s European Bureau based in Amsterdam. Prior to his current role, Douglas served as Vice President for PSI ’s Southern Africa region. He has also served as PSI ’s Country Representative in Haiti and Madagascar. In addition, Douglas worked as Deputy Director of the USAID -funded AIDS Mark project. Prior to arriving at PSI , Douglas worked at the World Bank, the Peace Corps and was a Peace Corps volunteer in the Republic of Benin. Douglas has a master’s in international economics/social change and development from The Johns Hopkins University School of Advanced International Studies (SAIS) and a bachelor’s in government and philosophy from Lawrence University.

This talk is part of the 80,000 Hours: Cambridge series.

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