University of Cambridge > > CAPE Advanced Technology Lecture Series > Designing augmented reality head up display from a human factor perspective

Designing augmented reality head up display from a human factor perspective

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  • UserValerian Meijering (Jaguar Land Rover)
  • ClockWednesday 25 August 2021, 13:00-14:00
  • HouseOnline.

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Since the early days of its existence, the automobile always needed an interface between the driver and machine to control and monitor its functioning to be able to travel. Information about the vehicle’s functioning was predominantly given through cues such as sound, vibration and even smell. Furthermore, driver information about the driving environment was not that vital as there were no traffic rules. A lot has changed since then and today we are almost overloaded with information while driving. Various infotainment features, vehicle (driving) information, environmental information as well as smart phone information can be delivered to the driver almost continuously. Driver information displays such as Heads Up Display (HUD) can provide many benefits to enhance the safety of the driving experience, providing their optical design and information delivery to the driver are tailored to the human’s cognitive needs and demands. This presentation will focus on what these needs are, how they can be met and how the interaction between a HUD ’s technical design and human perception merges together to create improved designs.


Valerian Meijering started working in a range of automotive related roles since his first study in 2001 before he joined Jaguar Land Rover in 2015. After finishing his university degree in Automotive Engineering, he continued working for a Dutch car magazine, where he started as an intern, and where he was trained to be the lead technical testing, a role where he would test various cars and feed information around its functioning back to the journalists to write the reviews. After testing hundreds of vehicles, he got more and more interested in the design of the vehicle while taking the human factor in mind. He wondered why there were cars with glare on instrument panels blocking vision, or why some vehicles were much more intuitive to control than others. Intrigued by these thoughts, he quit his job and started another study at the Eindhoven University of Technology, The Netherlands, to master research on Human-Technology Interaction that focuses on the combination of technology and human cognitive science to make it more intuitive and safer. Combining his study with various research roles around Human-Technology Interaction, the automotive and mobility history, this experience has given him many insights in how important it is to design technology around the human. In Jaguar Land Rover, he has worked on a range of Human–Machine Interface research projects before fully focusing on aligning future Head Up Display technology with human-centred design principles. He considers the collaboration with CAPE that he joined in 2015 as one of his key personal motivators to keep pushing the merge of technology and human science for better and safer systems as the solutions they worked on provided insights on how to tackle the key challenges. His research interests include vision perception, augmented reality and the effects on human visual perception, trust and acceptance of technology and immersive technologies.

This talk is part of the CAPE Advanced Technology Lecture Series series.

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