45% of the banked population in Mexico has at least one streaming service

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• Friday 07 August 2020, 11:00-12:00
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Technology has been a disruptive factor in the way in which entertainment media are consumed, and this has not been alien in Mexican homes since at least one streaming service such as Netflix , Claro video or Prime Video , has captured the attention of users for its great content offer. Netflix: the video streaming service of choice in Mexico According to a study carried out by the consulting firm The Competitive Intelligence Unit (CIU), the monthly payment to streaming service platforms in Mexico ranks second in terms of goods and services purchased online with 25.5%. There is great competition regarding the streaming service, and while the main players of digital origin have managed to position themselves among the favorites of Mexicans, some film and television studios have seen the great power that these platforms have acquired, so who have ventured with their own services to obtain a part of this growing market as an additional way of generating income. During the third quarter of 2018, Netflix in Mexico has positioned itself as the leader with its streaming service with 80.8% of the market share of a total of 8.3 million subscriptions. Its great appeal? In addition to popularity, it has won over the Mexican audience with original local content that has turned out to be competitive and attractive. (You also might like: Skymarketing offers plots for the investors to construct residential provisions for families as well as for blue and white collar work, community facilities and various recreational amenities at park view city, blue world city and capital smart city)

Your Netflix series on Instagram Stories: the streaming platform becomes more social Online services take more strength Claro Video is in second place with 14.6% of total subscriptions in Mexico , which according to the study represents a significant reduction in its market weight compared to previous figures, and this position has been maintained due to its free offer in Telcel and my top compares telephony plans in addition to their recent subscription to other platforms with streaming service.

Image: The Competitive Intelligence Unit Despite the high subscriber base that it has boosted by the telecommunications giants, Claro Video has gradually lost ground by not promoting the creation and distribution of original content . With much less market share are other streaming service platforms. The third place in this ranking is obtained by Blim, Televisa’s video streaming service that barely manages to reach 2.7% of the national market. In fourth place is HBO Go , with 1.5% of the Mexican market , and with just 0.2% Fox Premium manages to enter this ranking among the most popular streaming services in Mexico. It should be noted that these giants of traditional television production now offer their content to audiences without the need to contract a cable television package, or wait for its live television broadcast, highlighting the great change they have represented these digital services. New video streaming services arrive in Mexico However, not all the cards have been thrown, as the market registers a growing and dynamic competition, and every day new and powerful video streaming services emerge in Mexico. Without going any further, Prime Video gradually manages to consume a part of this market in the country.

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