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What is the Market Potential of Multilingualism?

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Abstract

Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? What are the implications of economic growth for endangered languages? This talk takes an objective look at this emotionally charged area, in a time of rapid global change.

About the speaker

Dr Gabrielle Hogan-Brun is Senior Research Fellow at the University of Bristol, UK. She is author of Linguanomics. What is the Market Potential of Multilingualism? (2017, Bloomsbury Academic). She has worked with various European organizations on aspects of language policy in multilingual settings, serves on several international language and editorial boards and is founding book series editor of Palgrave Studies in Minority Languages and Communities.

This talk is part of the Cambridge Endangered Languages and Cultures Group series.

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