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Roadmapping to build buy-in from Industrial Partners

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If you have a question about this talk, please contact Jo Griffiths.

So you’ve established a conversation with your industrial collaborator and agreed that your research is potentially valuable to them (maybe by using the approach discussed in a recent Collaboration Skills seminar https://engineerimpact.wordpress.com/2015/04/03/what-might-your-technology-be-worth/).

But how do you get your Industrial Partner to really see the potential and buy into working with you? How do you build a team with a shared view? How do you get them excited and on board?

Dr Nicky Athanassopoulou has been running roadmapping workshops for several years helping research teams and their partners build a shared picture of where the research might lead and how it might be used.

So come along to learn how roadmapping can be used to build commitment. We will also run an exercise with the technique to bring the session to life.

Roadmapping to build buy-in from Industrial Partners Dr Nicky Athanassopoulou 30th April, Engineering Department, Trumpington St

Lunch at 12:00, discussion 12:30 – 13:30, networking to 14:00.

If you’re interested, please contact Jo Griffiths (jg393@cam.ac.uk) to reserve a place and discuss any dietary restrictions.

If you’ve never tried roadmapping then come along for an introduction – and if you have done it before you’ll enjoy the exercise to give you new perspectives.

Look forward to seeing you there.

This talk is part of the Collaboration Skills Initiative series.

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