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Cambridge Network event: 'How to use your data to drive your business forward'

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If you have a question about this talk, please contact andrea.mitchell.

A dynamic session, designed for Directors and senior managers, to help you focus on the critical interactions which affect the performance of your business. We passionately believe that performance can always be improved by improved interactions. Intrigued? Attend and find out.

Today’s businesses are swamped with data and much of it maybe anecdotal and difficult to quantify and analyse. It may be the interaction between customers or between employees for example. SMEs operate in a highly competitive world and finding ways of standing out from the crowd and even in today’s ‘virtual’ environments, creating tighter bonds with customers is increasingly important. Vodafone’s 2011 customer survey, ‘Working smarter to succeed’ highlighted that both competition from other SMEs and higher expectations from customers were the two main reasons driving change within their organisations.

This session will give you some insight into which data you should be analysing, and how you can do this to help you to remain competitive.

This session is aimed at business owners, managers and anyone with responsibility for interaction with customers.


08:00 Registration and networking over coffee & bacon rolls

08:30 Speakers: Alistair Reid and Duncan Margetts, Interactive Business Dynamics

09:45 Further networking

10:30 Event closes

For more information and to book on please click on this link –

This talk is part of the Cambridge Network events series.

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