University of Cambridge > Talks.cam > Faculty of Education Research Students' Association (FERSA) Lunchtime Seminars 2014-2015 > Context-dependent Crossover: A Case Study of the Reception of Jimmy Liao’s The Sound of Colors and When the Moon Forgot in the English-speaking Market

Context-dependent Crossover: A Case Study of the Reception of Jimmy Liao’s The Sound of Colors and When the Moon Forgot in the English-speaking Market

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This paper examines the crossover phenomenon in two of Jimmy Liao’s picturebooks and their English translations: The Sound of Colors and When the Moon Forgot, focusing on how the texts’ potential to facilitate readers’ transgression of socially prescribed reading categories relates to a specific social, economic, cultural context, and what the implications of my case study of a particular author’s work for crossover theory more generally are. Crossover here designates that a text evokes both the child readership and the adult readership. It is argued: as the expectation of and the demand put on the child reader vary in different social, economic, cultural contexts, a text’s crossover appeal is context-dependent; the significance of a specific context comes to the fore when a text is transplanted from one context into another; therefore crossover relates to a crossing of age boundaries, and more importantly, cultural boundaries.

This talk is part of the Faculty of Education Research Students' Association (FERSA) Lunchtime Seminars 2014-2015 series.

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