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Interviewing for Research

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If you have a question about this talk, please contact Michele Ide-Smith.

Tickets are free, but places are limited. Please book at:

Interviewing is both a privilege and an opportunity – a chance to involve the insight of others into the design process. And yet, we often lack confidence in our ability to interview well; worry about finding the right people; or even making the case for the research in the first place. More than this, interviewing – at its worst – can to easily become dislocated from the broader design process. How can we challenge and change this, to make the very best of the opportunity that interviewing offers us?

In this talk, Andrew will look at the fundamentals of interviewing, sharing his own experiences – good and bad – and offering some advice and suggestions on recruiting, interviewing and analysing to make interviews work for you, your team and your project.

About the speaker:

Andrew Travers is a designer, strategist and researcher. He has over ten years experience of researching and defining the principles, structure and experience underpinning digital products that people enjoy. He’s worked on both client and agency-side for a range of private and public sector organisations.

As a freelance consultant, he’s worked with – amongst others – The Guardian, Mark Boulton Design, Method and Friday on a range of research and design projects for clients including CERN , Al Jazeera, Nokia, Vodafone, and the BBC .

He is a co-organiser of This is LDNIA , a series of talks for designers, and is the author of Five Simple Step’s pocket guide ‘Interviewing for research’. He writes occasionally at and is @atrvrs on Twitter.

Tickets are free, but places are limited. Please book at:

This talk is part of the Cambridge Usability Group series.

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