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The language of software: the role of content strategy in software development
If you have a question about this talk, please contact Michele Ide-Smith.
This is a FREE event, but please register at http://languageofsoftware.eventbrite.com/
Call it a bubble, or the year investment got smart, 2011 marks the birth of hundreds of web applications all promising to be the Next Big Thing™. And content strategy should be part of it. To ensure the growth and maturity of content strategy as a discipline, it must have a permanent role in software development, not as a closing phase or an isolated perspective, but as a significant contributor to the process.
This contribution is two-fold: it should both create content for users to consume, and ensure that interfaces are designed for user generated content. Supported by practical examples, we’ll discuss where content strategy can make the difference between lifeless echo chambers, and thriving community websites; between confusing workflows, and fluid software.
What you’ll learn
About the speaker
Des Traynor is UX Lead at Intercom, a customer relationship management and messaging tool for web app owners. In this role Des works on interface design, customer communications, and all content & messaging within the tool itself. Previously Des was a user experience consultant for six years, designing interfaces for start-ups and multinationals alike.
This talk is part of the Cambridge Usability Group series.
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Other listsResearch Group of Centre of Governance and Human Rights CU Kazakh Society Cavendish Graduate Students' Conference 2009
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