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Neuromarketing and HCI/Interaction Design

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Ever wondered why e-commerce sites give more space to user reviews than the product? Or how you can study users’ emotional and pre-cognitive behaviour, as well as their information processing?

Jeremi and Philip will talk about on-line persuasion and how to study it. So attend, and keep up with your Jones’s – what better way to resume Cambridge UPA events!

Through the use of new technology, Neuromarketing techniques allow researchers to eliminate cognitive bias and gauge user engagement when exposed to different stimuli.

But how do these research models and techniques help companies to better understand their customers and create better products or communication messages?

This seminar will answer these questions and give a definitive guide to Neuromarketing and how it will impact on HCI and interactive design.

1. Introduction to Neuromarketing Audience participation with an overview of how the body responds to stimuli. Explaining why the field of Neuromarketing is an important and exciting innovation in the field of research. 2. Unveiling the Method Introduction to Quantemo(OTOinsights) and how our offering differentiates us from the competition. With detailed insights into the value of our: • instrumentation • research software • engagement indices 3. Demonstration A sneak peak and demonstration of our equipment and software used to gather readings and analyse data. 4. Examples of our findings High level findings of Quantemo Studies, which will include our newest research focused on Allergy Websites. 5. Conclusion A quick review and presentation of ideas about the future of Neuromarketing research. 6. Questions and Answers

This talk is part of the Cambridge Usability Group series.

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