Doing Research in Service

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• Prof. Stephen L. Vargo, Distinguished Professor at the University of Hawaii, Manoa.
• Friday 20 March 2009, 09:45-14:00
• Cambridge University Engineering Department, Lecture Room 4.

If you have a question about this talk, please contact Peter Wild.

The Cambridge Service Systems Forum is pleased to invite you to a presentation by Professor Stephen L. Vargo, Distinguished Professor at the University of Hawaii, Manoa.

In 2004 the Journal of Marketing published a paper entitled “Evolving to a New Dominant Logic for Marketing,” by Professors Stephen Vargo and Robert Lusch. The foundational proposition of Service-Dominant (S-D) Logic is that organisations, markets, and society are fundamentally concerned with exchange of service – the applications of competences (knowledge and skills) for the benefit of a party. By implication, S-D Logic also challenges the traditional way businesses are organised and managed; the way value is (co)created with the customer through its processes; how various stakeholders are value co-creators rather than merely resources; and the notion of assets when resources are intangible, networked and complex (accounting).

This research meeting will encourage engagement between different research communities through dialogue on S-D Logic and its interdisciplinary implications. Participants are requested to read Vargo & Lusch (2004, 2008) in advance and participate in the research meeting by discussing how S-D Logic would relate to their service research interest. Participants are also encouraged to build a research agenda during the discussion and plenary as an output of the research meeting and make the most of the opportunity to inform their research ideas in single and interdisciplinary studies.

Programme:

9.45am: Introduction

10.00am: Service-Dominant Logic: Practical Implications A presentation by Professor Steve Vargo

11.00am: Discussions

12.00pm: Plenary Session and Wrap up

12.30-2pm: Lunch

There are only 50 places for this meeting so please RSVP to Peter Wild pw308@cam.ac.uk

NOTES

1 Venue Details available at http://www.eng.cam.ac.uk/visitors/

2 Vargo and Lusch 2004 and 2008 can be downloaded from http://www.eng.cam.ac.uk/~pw308/Downloads/

3 The Cambridge Service Systems forum is dedicated to advancing the domain of service systems. It seeks to build relationships, develop thinking and share ideas within the service systems academic and industrial communities. More information can be found at http://www.servicesystems.group.cam.ac.uk/

4 This event is supported by the following organisations: the Institute for Manufacturing, University of Cambridge, BAE Systems, and the Advanced Institute of Management.

This talk is part of the Cambridge Service Alliance Forum series.

This talk is included in these lists:

• Cambridge University Engineering Department, Lecture Room 4
• All Talks (aka the CURE list)

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